The physical structure of a city can be affected by many factors such as environmental, economic, social, political factors, prevailing trends and schools of thought, and urbanization patterns of the world. The growth and development of cities, due to various events in all historical periods, has led to physical changes and developments in cities, and for this reason, today, under the influence of these visual disturbances, the appearance and landscape of cities have acquired an unpleasant and undesirable appearance that lacks any attractiveness or beauty. On this basis, this research has been formed in order to examine the challenges of creating physical changes and developments in the city from the perspective of urban beautification in the city of Babylon. The present research is applied in terms of purpose and descriptive-analytical in nature. In order to collect data and information, two common parts, library and field (questionnaire), have been used. The statistical population of the study consisted of 209 officials and experts related to urban beautification and physical changes in Mazandaran Province and Babol Municipality. Therefore, the sample size was 135 using the Cochran formula. Cluster random sampling was also performed. Regression and ANOVA tests were used to analyze the data obtained from the questionnaire. The results of the regression test and the correlation coefficient were 0.687 and the determination coefficient was 0.472. This indicates that 47 percent of the urban beautification components (identity and creation of urban character, removal of visual clutter, creation of symbols and native elements) in Babol are related to creating physical changes and developments. The results of the present study can be generalized to most municipalities and urban management systems in Iran and indicate that there is a significant relationship between creating physical changes and development